In today’s world, it is nearly impossible to escape social media. With almost every business, brand, and individual utilizing some sort of online presence, the spotlight is always on the media companies that host the content.
Often times, this can lead to a situation where the influencer or web content creator is at the mercy of the platform. If Twitter decides to suspend or remove your account for using questionable content, you have no other platform to promote your content.
While the majority of social media platforms offer users some degree of control over their content, these measures are often inadequate and ineffective. As a result, many content creators are left with little recourse when it comes to defending their content.
Create A Gimmickless Zone
Forbes contributor Elias Howatson suggests creating a gimmickless zone on your Tumblr blog. He states, “When someone decides to create a blog, they usually think about the content they want to post. But if you want to succeed as a blogger, you need to think about how you are going to grow your audience. The most effective way to do this is to create a safe space for your audience. Make it a place they can go to find no distractions or gimmicks. Instead, provide them with high-quality content that they want to read and share.”
According to HubSpot’s 2018 State of Marketing Analytics report, 66% of marketers use social media for content creation and sharing.
If you’re looking to lose weight on Tumblr, consider using the platform to its fullest potential and establish yourself as an authoritative source with valuable information for your audience. Ensure that your blog posts are of a consistently high quality and avoid using any recycled content or poorly executed stock photos.
Post Regularly, Consistently
Posting regularly and consistently is a key tenet of effective blogging. The more you post, the more people will come back for more. According to the HubSpot report, regularly posting content two to four times per week is considered engaging and increases your odds of being considered an expert in your industry.
Additionally, the frequency that you post will determine how often your readers engage with your content. While some people prefer their content to be published immediately, you should aim to post as frequently as possible to enable the best possible social engagement. Consistent posting also makes it easier for search engines to locate and rank your content. When search engines see that you have published a blog post recently, they may assume that you are an expert in your industry and connect your content to relevant keywords.
Focus On User Experience
Although content is king on your blog, you must remember that the user experience is queen. Your goal should be to create an enjoyable and engaging experience for your readers as they navigate your blog. To achieve this, focus on every aspect of the user’s journey and ensure that their time is well spent.
To maximize their experience, you may want to consider using a tool like Google Analytics to track the various paths that users take as they navigate your blog. Identify the points at which the user drops off or becomes disheartened and provide them with an experience that is as close to perfection as possible.
Use Effective Headings
To engage and retain your audience, you must have effective headings. Without clear and concise headings, your content is at risk of being overlooked. A study conducted by HubSpot Blogs found that using proper headings makes a dramatic difference in gaining and maintaining an audience. When using the Heading tag, you should provide a short blurb along with a link to the full article.
If you’re looking to lose weight on Tumblr, consider using the platform to its fullest potential and establish yourself as an authoritative source with valuable information for your audience. Ensure that your blog posts are of a consistently high quality and avoid using any recycled content or poorly executed stock photos.